Psychiatry PPC Case Study
A local psychiatry clinic needed new patients. Their phase 1 goal was volume with a lean budget. We presented an initial forecast to the client and exceeded performance for every metric before the end of their sprint.
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LUMA helped them find their search-market fit by identifying search queries that aligned with their service offerings and wrote compelling ad copy to drive a high number of clicks and click-through-rate (CTR) to the client's website.
The client needed to quickly generate calls from new patients to grow their practice and capture the demand for mental health services in their area. Given the immediate demand and the client's desire for rapid results, running PPC ads on Google was an ideal solution.
PPC allowed us to target potential patients actively searching for psychiatry services. This approach not only maximized visibility but also delivered measurable results quickly, aligning perfectly with the client's goal of attracting new patients cost-effectively.
To get leads that were ready to convert, we focused on keywords that were bottom funnel, had conversion intent, and excluded brand terms.
Matching user search intent and weaving in key value additions we saw ads drive a 15% CVR vs. the industry average 3% CVR.
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We leveraged audience targeting to get in front of potential patients that met the client's ideal customer profile.
The power of our sprint model to expedite execution & results.
Build & Launch
Keyword Research
Ad Copy Created
Campaign Set Up
Campaign Launch
Refine & Optimize
Keyword Targets
Audience Targeting
Budget Optimization
Lead Management
Lead to Patient Analyses
Lead Classification System
Call Analyses
Conversion Rate Optimization
Most search providers stop at reporting on total lead numbers. However, few offer businesses a way to see which leads became real patients (or customers). LUMA encourages every client to leverage a lead management tool to assess lead quality and which PPC strategies were driving revenue and which were bleeding cash.
LUMA set up a customized call flow to empower receptionists to classify leads within seconds after receiving a call. Ending the need to manually track calls from Google Ads.
With 2-3 button presses, receptionists were able to tell us whether a caller was qualified and if they scheduled an appointment. Data automatically populated into their lead management tool managed by LUMA.
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