Publisher SEO & Content Case Study
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We 15x Organic Traffic in 8 Months

From 1,000 sessions to +15,000 sessions a month–our SEO & content services helped this national publisher hit their annual traffic goal before the end of Quarter 3.

Results

LUMA helped Common Good Magazine find their search-market fit by identifying content opportunities that aligned with their brand and editorial. As a result, we drove traffic to their website within weeks of publishing the first article.

4:1
Return on
Investment
+847
Keywords Ranking
on Page 1
+205%
Above Annual
Traffic Goal
+$40K
In Traffic Value
in 6 Months

Annual goal ✅ before the end of Quarter 3.

Challenge: Drive evergreen, brand relevant search traffic to hit their ambitious goals.

Common Good Magazine had ambitious annual traffic goals. They identified organic search & SEO as a cost-efficient way to help them hit their 100K session annual traffic goal.

However, they didn’t just want any kind of traffic. They wanted it to be brand relevant and aligned with their editorial focuses. Due to the ambitious traffic goal, they needed traffic to the website in weeks not months.

Solution: Brand-aligned, obtainable keyword targets & content creation.

LUMA helped them find their search-market fit by identifying content topics that aligned with their editorial focus and had an obtainable difficulty level to ensure the team saw traffic to their website almost immediately.

Since their domain was new we focused on keywords with obtainable keyword difficulties, 1,000+ search volume, and topics that aligned with their brand’s core values.

Execution Timeline

The power of our sprint model to expedite execution & results.

Weeks 1-4

Strategy
Establish Annual Goals
Plan Traffic Acquisition by Channel
Keyword Research
Competitor Analysis
Content Strategy

Weeks 5-8

Execution
On page SEO Optimizations
Content Briefs
Technical SEO

Weeks 9-12

Report & Scale
Expert Written Articles Published
Optimizations Implemented
Biweekly Progress Reporting
Traffic Acquisition Consulting

“Taylor excels at the art of being present and prepared. She invested the time to understand our brand as much as or even more than our in-house team. From day one she was ready to propose actionable practices and fixes that were a perfect fit and that truly moved the needle once we executed them.

Being knowledgeable is good. But being knowledgeable and fully invested in a customer’s journey to success is uniquely great.”

Eric, Vice President Marketing @ Common Good Magazine

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